Insight & Optimization
Customer Experience Optimization
Lines needed to improve the usability and navigation for website visitors. The pieces of content were hard to reach and consumer for visitors, who often had difficulties in finding the desired content.
With the use of different types of quantitative (web analytics) and qualitative analysis (i.e. card sorting, tree testing, expert analysis) we have created a new data driven information architecture.
This new AI allowed the Lines team to:
Design of a data-driven information structure
Wireframe menu design in desktop and mobile version
Attention to SEO and alignment with the team
Lines needed to review editorial content to increase engagement and retention on the blog and to make improvements on the SEO aspect.
Following the design and implementation of the new structure of the editorial content we have obtained:
New structure of blog pages
Wireframe data driven of the editorial pages
Insertion of Call to Action in the articles
Insertion of breadcrumbs and interactive elements
Giulia Basso, Brand Manager @Fater
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.