LINES
CX Optimization
Optimization of Website Navigation and Blog Customer Experience
INDUSTRY
Consumer Goods
OFFERING LINE
Insight & Optimization
SERVICE
Customer Experience Optimization
Challenge 1
Lines needed to improve the usability and navigation for website visitors. The pieces of content were hard to reach and consumer for visitors, who often had difficulties in finding the desired content.
Results
With the use of different types of quantitative (web analytics) and qualitative analysis (i.e. card sorting, tree testing, expert analysis) we have created a new data driven information architecture.
This new AI allowed the Lines team to:
- Organize content effectively
- Increase the ease of site navigation and content exploration
- Create a user-friendly platform
Outputs
Design of a data-driven information structure
Wireframe menu design in desktop and mobile version
Attention to SEO and alignment with the team
Challenge 2
Lines needed to review editorial content to increase engagement and retention on the blog and to make improvements on the SEO aspect.
Results
Following the design and implementation of the new structure of the editorial content we have obtained:
- The valorization of the produced contents
- Improved customer experience on the blog
- Increase in the immediacy and enjoyment of the contents
- Increased depth of visit (more pages per session)
- Increased engagement and interaction with articles (comments, videos, links)
- SEO Improvements
Outputs
New structure of blog pages
Wireframe data driven of the editorial pages
Insertion of Call to Action in the articles
Insertion of breadcrumbs and interactive elements
“The insights provided by the analysis of Digital Pills have allowed us to redesign the UX of our site in a data driven perspective.”
Giulia Basso, Brand Manager @Fater
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.
LET'S WORK TOGETHER
Copyright 2022, Digital Pills SRL
Via Stampatori 4, 10122 | Torino, Italy
VAT NUMBER: IT12183450019
Certificate n. 2728 QM