LINEA DI OFFERING
Insight & Optimization
The company, leader in the italian market, wanted to raise conversion rates with messages and content making users feel like they are in the right place.
Through qualitative analysis (i.e. interviews, user testing, expert analysis) and quantitative analysis (web analytics), we identified three User Personas describing users browsing the website.
Defining clusters among users allowed the team to:
Definition of User Personas
Definition of Insight
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.