PHARMACEUTICAL E-COMMERCE
Insight on users
Audience Insight to better understand customers and make customized content.
INDUSTRY
Pharma
LINEA DI OFFERING
Insight & Optimization
SERVIZIO
Audience Insight
Challenge
The company, leader in the italian market, wanted to raise conversion rates with messages and content making users feel like they are in the right place.
Results
Through qualitative analysis (i.e. interviews, user testing, expert analysis) and quantitative analysis (web analytics), we identified three User Personas describing users browsing the website.
Defining clusters among users allowed the team to:
- Understand and group different kinds of website visitors.
- Create messages that engage users and eliminate friction points.
- Provide users with a better experience on their platform.
Output
Definition of User Personas
Definition of Insight
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.
LET'S WORK TOGETHER
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Certificate n. 2728 QM