IROBOT

CX Optimization

Optimization of the website purchase flow to increase the Conversion Rate. 
INDUSTRY
Home cleaning domotics

OFFERING LINE

Insight & Optimization

SERVICE

CXO

Challenge

The marketing team of iRobot (Nital S.p.A.), company leader in the industry of domestic robots for gouse cleaning, turned to Digital pills to improve the purchase flow of ther website in order to increase the conversion rate of the platform and maximize traffic on the page regarding offers. 

Results

Our UX designers and web analysts worked together to provide iRobot with a report containing optimization recommendations regarding the main touchpoints of the online purchase flow and the wireframe of the page containing offers. The implementation of the suggested alterations caused:

  • An increase in traffic on the offers page
  • An increase in the percentage of users adding a product to their cart
  • An increase in the conversion rate of the website 
Nuova landing page irobot

Outputs

Quali-quantitative analysis of the campaign flow

Report with suggestions to optimize key principali touch points

New and optimized offers page

Measurement of impact post optimization

Results

+40%

Add To Cart vs previous period

+41%

Conversion Rate vs previous period

+192%

Offers page views coming from the main landing page of the website vs previous period

Let's work together

Our objective is to promote a data driven culture which leads to a business growth.

We can do that together.

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