IROBOT
CX Optimization
Optimization of the website purchase flow to increase the Conversion Rate.
INDUSTRY
Home cleaning domotics
OFFERING LINE
Insight & Optimization
SERVICE
CXO
Challenge
The marketing team of iRobot (Nital S.p.A.), company leader in the industry of domestic robots for gouse cleaning, turned to Digital pills to improve the purchase flow of ther website in order to increase the conversion rate of the platform and maximize traffic on the page regarding offers.
Results
Our UX designers and web analysts worked together to provide iRobot with a report containing optimization recommendations regarding the main touchpoints of the online purchase flow and the wireframe of the page containing offers. The implementation of the suggested alterations caused:
- An increase in traffic on the offers page
- An increase in the percentage of users adding a product to their cart
- An increase in the conversion rate of the website
Outputs
Quali-quantitative analysis of the campaign flow
Report with suggestions to optimize key principali touch points
New and optimized offers page
Measurement of impact post optimization
Results
+40%
Add To Cart vs previous period
+41%
Conversion Rate vs previous period
+192%
Offers page views coming from the main landing page of the website vs previous period
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.
NON PERDIAMOCI DI VISTA
VUOI RICEVERE AGGIORNAMENTI?
Copyright 2022, Digital Pills SRL
Via Stampatori 4, 10122 | Torino, Italia
P.IVA: IT12183450019
Certificato n. 2728 QM