UNCONVENTIONAL UNIFORMS

E-commerce CXO 

User Experience optimization through integration and visualization of data from different sources. 
INDUSTRY
E-commerce

OFFERING LINES

Insight & Optimization

SERVICE

CXO

Challenge

Unconventional Uniforms is an e-commerce founded as a digital extension of a historical business leader in the selling of work attire. Aware of the crucial role of data for online businesses, they chose to rely on Digital Pills to harvest and analyze data related to their activity in order to improve the UX on their platforms. 

Results

We collected data from different sources combining it in one Dashboard, allowing for an easy and immediate consultation. 

We then analyzed the users' behaviour on the website, thus detecting friction points that lowered the conversion rates registered by the company. 

Thanks to these activities, the Unconventional Uniforms team was able to:

  • Visualize and analyze data coming from their website
  • Get an immediate view on the e-commerce performance
  • Optimize homepage, product pages and checkout flow
  • Improve the UX on the website
  • Increase their Conversion Rate
  • Maximize the ROI of marketing initiatives

Insights and operative guidelines to optimize website pages and reduce friction points

Interactive Dashboard

Integration of data from different sources

Let's work together

Our objective is to promote a data driven culture which leads to a business growth.

We can do that together.

LET'S WORK TOGETHER
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