IROBOT
Digital Analytics
Maximising marketing campaigns ROI via Digital Analytics
INDUSTRY
E-commerce
OFFERING LINE
Insight & Optimization
SERVICE
Digital Analytics
Challenge
The Marketing team of iRobot (Nital S.p.A.) wished to measure the effectiveness of various marketing initiatives and optimize campaign budgetso. The objective of our partner was to ptimize performances and make better choices in the definition of budgets allocated to campaigns.
Results
We provided the marketing department the tools needed to gain a full picture of digital performances, thus allowing them to make better decisions regarding the allocation of budgets. Thanks to the insights provided, the marketing department registered:
- Higher conversion rates compared to previous year
- Higher revenues compared to previous year
- Improvement in engagement metrics compared to previous year
In numbers
+54%
Conversion Rates vs previous year
+45%
Revenue
vs previous year
-15%
Bounce Rate
vs previous year
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.
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