IROBOT

Digital Analytics  

Maximising marketing campaigns ROI via Digital Analytics
INDUSTRY
E-commerce

OFFERING LINE

Insight & Optimization

SERVICE

Digital Analytics

Challenge

The Marketing team of iRobot (Nital S.p.A.) wished to measure the effectiveness of various marketing initiatives and optimize campaign budgetso. The objective of our partner was to ptimize performances and make better choices in the definition of budgets allocated to campaigns. 

Results

We provided the marketing department the tools needed to gain a full picture of digital performances, thus allowing them to make better decisions regarding the allocation of budgets. Thanks to the insights provided, the marketing department registered:

  • Higher conversion rates compared to previous year 
  • Higher revenues compared to previous year
  • Improvement in engagement metrics compared to previous year
irobot-roomba-i3-136995

In numbers

+54%

Conversion Rates                vs previous year

+45%

Revenue
vs previous year

-15%

Bounce Rate
vs previous year

Let's work together

Our objective is to promote a data driven culture which leads to a business growth. 

We can do that together.

NON PERDIAMOCI DI VISTA
VUOI RICEVERE AGGIORNAMENTI?
SEGUICI SUI SOCIAL

Copyright 2022, Digital Pills SRL
Via Stampatori 4, 10122 | Torino, Italia
P.IVA: IT12183450019