Banking company
App Tracking
Measurement Plan & App Tracking across 6 different countries.
INDUSTRY
Banking
OFFERING LINE
Strategy & Data Control
SERVICE
Data Strategy & App Tracking
Challenge
Our client, a leader of the Italian banking industry, turned to us to implement a tracking system on its app. The objective of the company was to analyze app performance and usage by developing a fully reliable and coherent tracking system across different european countries. To achieve this they needed a complete and reliable app tracking system, consistent amongst 6 different countries.
Results
We translated the client’s requirements into a structured yet flexible implementation plan which allowed us to develop a tracking system across 6 different country app versions. To assure the reliablity of the tracking system we compared the data exported on BigQuery with backend data.
This process allowed stakeholders to:
- Perform aggregated and/or country specific analysis on the engagement and feature usage on the app
- Measure conversion funnel performances for the activation of services like credit cards, loans, investments and savings
- Combine transactional data with UX data in such a way to have a more complete overview of the app usage
Definition of an agile measurement and tracking implementation plan
Tracking of country specific and cross-country features
Conversion funnel tracking
Gli step del progetto
1.
Data Strategy & Measurement Plan
We translated business requirements into KPIs to be measured and we developed a technical documentation for tracking system requirements, including events to track and goals to set.
2.
Tracking Implementation Support
We supported app developers during the implementation process in order to successfully develop all the tracking events we identified in the previous step.
3.
Raw Data Export on BigQuery
We activated the export of Google Analytics 4 raw data in BigQuery to support more granular and in-depth analysis.
4.
Testing and App Tracking Validation
We tested the tracking system and we validated the measurement of transactional and product activation data by matching our results with backend database extractions.
Let's work together
Our objective is to promote a data driven culture which leads to a business growth.
We can do that together.
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