Tracking Implementation - Case Study

GENERIX

Tracking and Analysis

Implementation of the tracking system and optimization of digital campaigns.

INDUSTRY

Software

OFFERING LINE

Strategy & data control

SERVICE

Tracking Implementation

Challenge

Generix is a company specialized in the creation of collaborative in-cloud solutions for the management and optimization of the supply chain. The company wished to solve some data harvesting issues and get reliable insights from the obtained information.

Results

We fixed and integrated Google Analytics and Google Tag Manager configurations, allowing Generix marketing team access to structured and more reliable data.

We then implemented a Dashboard to facilitate the consultation of data and speed up internal reporting.

In a second phase, we then performed a comparative analysis on data harvested in different countries relating to traffic and conversions on the website.

Google Analytics and Google Tag Manager account audit and set up

Interactive Dashboard

Insight and operational guidelines to optimize website, SEO and digital marketing campaigns

Let's work together

Our objective is to promote a data driven culture which leads to a business growth.

We can do that together.

Get in touch

LET'S WORK TOGETHER

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