E-commerce performance optimization strategy
Empowering Scarpamondo's e-commerce team through comprehensive data analysis that optimized digital shopping journeys and revealed key purchase drivers to create a seamless omnichannel strategy.
Industry
Servizi
Tool
Key results
Increase in conversion rate through optimized shipping thresholds and enhanced product recommendation systems based on omnichannel customer behavior analysis.
Transformed marketing investment strategy with geographic targeting based on data-driven insights connecting online shopping patterns with physical store performance.
Implemented customer segmentation through machine learning that identified four distinct shopper profiles, enabling personalized marketing approaches for each segment.
