Make decisions based on data, not  guesswork

We transform data into insights that allow for the optimization of your website, digital products and campaigns.

Let the data lead you

Optimize your marketing strategies and your digital products thanks to reports and analysis. You won’t have to make decisions relying on guesswork alone. The data will tell you which path to follow. 

Optimize your digital experience

Starting from your raw data, get actionable insights to improve the usability of your digital product or your website. 

Build a user-centric business

Understand what really matters for your users, without bias or prejudice, and put them at the center of your digital strategy.

Customer Experience Optimization

Provide your customers with the best digital experience

Combining the study of your navigation data with UX analysis, we guide you through the optimization of your digital touchpoints. Together we can improve the conversion process and the usability of your website or app.


Audience Insight

Get to know your users

We study the actions users perform on your website and/or app and what drives them. This way we can help you implement a user-centric marketing and product strategy.


Digital Analytics

From data to actionable insights, to take better decisions

We analyze the data and answer your questions about your digital platform. This way you can optimize your website, improve your marketing initiatives and develop new functionalities in your product relying on data.

Frequently Asked Questions

How can one get meaningful insight from large amounts of data?

Most companies have a lot of data available, but often they can’t exploit its true value. To sustain the growth of a business it is crucial to organize and connect data through specific infrastructures. This is the only way to get actionable insights and make better decisions. At Digital Pills we support companies in this process, merging strategic and digital skills with a deep knowledge of the principles of data engineering.

How can one create a user-centric company culture?

By involving every stakeholder of the company in the fidelization process, concluding every conversation with one’s contacts, and focusing on customers’ satisfaction and loyalty until the company is really customer-centric. Digital Pills provides companies with programs, insights and ideas that help teams make decisions to improve the customer experience and to put users at the center of the decisional process of the company. 

Why is it important to have a CX strategy?

In the last few years experiences have become one of the most influential factors in decision making. Assuring a positive, frictionless and meaningful navigation experience is the first way to transform a visitor into a customer. The users must be at the center of the development and functioning of online platforms, so understanding their behaviour, interests and needs is crucial for every kind of business.

Let's work together

Take decisions based on data, not guesswork

Our Insight & Optimization services:
- Audience Insight
- Digital Analytics
- Customer Experience Optimization

Transform your data into actionable insights: thiw way you can improve the performance of your campaigns, your communications strategies and your users' digital experience.

Would you like to know how?


Copyright 2022, Digital Pills SRL
Via Stampatori 4, 10122 | Torino, Italy
VAT NUMBER: IT12183450019